Supermarket Magazine Analysis — Food For Thought !

by Teréza Eliasz-Solomon (HeiressMommy™)

food_for_thoughtI have a firm and absolute rule about the magazines in check out lines at Supermarkets – that is no one who shops for me [not family, friend or employee person] can relay tabloid information to me or in my company that was culled from a shopping excursion.  I do not read nor am I ever tempted by the salacious cheap offerings that one is forced to stare at while waiting to pay for purchases. Now I have a valid analysis of what type of clientele a certain or other market caters to according to check out material and of course, it is simple business structure that denotes such choices … you know how it goes – you stock what will sell. Still, I find it REALLY interesting that the food stuff, other products and magazines line up so nicely to express who shops where.

It is true – I admit it – there are areas of life where one could say I am a snob. By which I mean demanding of certain standards and quality. Nothing wrong with this in my opinion as it takes only an understanding and appreciation of things to gain such sensibilities. Obviously, funds are needed to acquire many of the things that are best made but here too a sense of REAL value must prevail. One of the struggling issues of our times – something our amazing First Lady Michelle Obama has addressed in her Let’s Move initiative – is that  poorer communities have no REAL access to organic and fresh food;  fast food being cheaper and more readily available to fill a family’s caloric requirements than fresh produce and healthy protein items has left our society overweight and in poor health.

Seems simple and apparent to me through the evidence that our society is being further segregated through the Supermarket offerings of food, other products and yes magazine offerings at the checkout. Without a doubt the well heeled among us always had opportunities for finer dining experiences and such – the difference is others could still eat healthy and with a little effort read that which their wealthier and more educated brethren were privy to on a daily basis. I love capitalism but the the base profit margin standard is enforcing a no holding back attitude as to what and where offerings of products and information are made available … want to be offended, well may I suggest that some corporate office type is even as you read this discussing how “those people” will only buy such  and such, so why bother stocking the better of what we make or sell in their neighborhood. Now a truism is REAL that some self motivation to read better material, eat healthier food and such is at play here – however, not everyone has the impetus or where for all to step away from the easy into the more beneficial options. Is not the goal of a great nation like America to lift the masses through equality – does not this include informing and allowing purview to greater things? Whose responsibility is creating such a Utopia? I think the answer is elected officials in part and also the companies – including and maybe especially news outlets – to prod, instruct, inspire and direct ALL toward betterment.

All right now – back to the magazines. In the better markets, like my beloved Whole Foods and other like minded stores there are Bon Appetit, Architectural Digest, Yoga this and that, Vanity Fair, Vogue, Fortune, Forbes and a plethora of local upscale ___ Today – depending on the best close by neighborhoods. Why even the better newspapers are frequently sold – my favorite New York Times and Wall Street Journal for instance. Conversely at the less quality oriented markets, one finds tabloids galore – The Sun, The Enquirer, Star and occasionally People or US. Now you tell me – is this not simple Finance 101 in that they sell what will sell to who they think buys in their place of business … again I say nothing wrong with that, except the resulting delineation and further class alienation among our citizenry. My very well read and erudite parents often bemoaned this scenario – they explained that at one time the cab driver and the doctor or lawyer in a town read pretty much the same newspaper, heard on radio or saw on television almost the exact same reports and sure the better educated and motivated family – like my own – made it a must to read and hear/view beyond the standard venues. Yet all were given opportunity to know the same REAL facts and as such, their children too. Sadly, not the current societal norm – we are divided into not only the income haves and have-nots but the nutritional and intellectual advantaged and disadvantaged. Troublesome and dangerous I tell you – this has and will further lead to eventual irreparable divisions in this country and throughout the world. The one bright light – although it too seems to be more and more divided – is social media. My prayer and REAL hope is that Facebook and Twitter, et al. will force a communal sharing of the better for ALL!

P.S. In my year (2013) end memoir, Heiress Mommy … A Modern Super Woman Life! I will share the REAL plan that my husband and I are working on to purchase his beloved paternal grandmother, Walerya’s, Michigan farm and turn it into a cooperative community food center and agricultural/nutrition teaching venue for inner city Detroit and other local youths and their families … this will be one part of our soon to be established Eliasz-Solomon Family Foundation.

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